Are you puzzled when you hear the term funnels? What exactly is it and how does it benefit your business?
You’re not alone! This stumped me for many years and I felt it was such a complex strategy that I would never be able to figure out, but it’s actually a lot simpler than it seems.
Today, I am joined by the lovely Melissa Litchfield, founder and CEO of Litchfield Media.
Litchfield Media is a digital advertising agency for passionate online entrepreneurs, course creators and driven business coaches. They specialize in live launches and evergreen funnels from strategy to, implementation, and reporting.
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Melissa explains exactly what funnels are in an analogy that simplifies the word making it easy to understand. She shares how we can apply funnels in our marketing strategy when it comes to lead generation through to creating a product suite funnel for your clients.
Funnels are basically everywhere, and after this episode you will be able to spot them more easily!
So grab yourself a cup of organic tea and get comfy – today is jam packed episode where you are about to learn from an expert on how you can implement this today in your business!
IN THIS EPISODE, YOU WILL LEARN:
- Her career prior to starting her business
- How the idea for Litchfield Media came to be
- Her experience starting and growing her business
- Her process in figuring out what her offerings were going to be
- Her biggest lessons and wins as an entrepreneur
- What a funnel is and what an an evergreen funnel is
- The best way to generate leads
- The type of content that makes for a good ad
- If it is really important to test your ad strategy
- Common mistakes she sees people make
- What budget should we set for ads
- If you aren’t seeing the results you expected, the next steps we should take
- What she has available to support her community
LINKS FROM THIS EPISODE:
Want to know more about Madison? Here is where you can connect with her:
Website | Instagram | Facebook |Twitter
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