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Episode 172: Your Guide To Brand Strategy Mastery

In this episode of the LOVE Unplugged podcast, we’re joined by the creative brand designer Olivia Austin of Current Design Studio. Her story, far from a straight path, is a testament to the resilience required to juggle a bustling design company with the full-time job that is motherhood. Olivia’s compelling entrepreneurial evolution—from her tentative beginnings to establishing a thriving agency—marks the heart of our discussion, offering invaluable insights for any entrepreneur searching for balance in work and life.

This episode spotlights the cruciality of strong brand strategy and identity, especially in today’s digitally-driven marketplace. Olivia underscores how aligning brand identity with a company’s vision is not just about crafting an eye-catching logo; it’s about weaving together a comprehensive narrative that encompasses everything from client goals to brand voice, ensuring every digital footprint resonates with her audience. As Olivia imparts her wisdom, budding entrepreneurs are encouraged to start small with a one-page website, gradually expanding their digital presence as their brand strategy crystallizes.

From start to end, this episode is a goldmine for any entrepreneur searching for a compass to navigate the dual demands of business growth and personal well-being. Each word spoken is a pearl of wisdom for those eager to adopt a business model that thrives on love, confidence, and the courage to embrace life’s unplanned moments.

Be sure to plug into this energizing episode with Olivia Austin, and let her journey inspire you to craft a business that not only succeeds but resonates with your deepest values. Tune in now—because stories like Olivia’s are the fuel that can propel your entrepreneurial dreams to new heights.

172: Your Guide To Brand Strategy Mastery with Olivia Austin of Current Design Studio

In this episode, we are joined by Olivia Austin of Current Design Studio.  Her story, far from a straight path, is a testament to the resilience required to juggle a bustling design company with the full-time job that is motherhood.

ABOUT OUR GUEST

Olivia is the founder of Current Design Studio and Motive Deck, as well as the host of the Behind the Design Podcast. She is a multi-passionate entrepreneur focused on helping designers and studio owners grow and scale profitable studios. Olivia’s approach is not just about building an online business but laying the foundations for a fulfilling career and life. She offers mentorship, step-by-step education, and resources for ambitious designers through her “Designed to Scale Mastermind” program and other offerings.

Want to know more about Olivia Austin? Here is where you can connect with her:
Current Design Studio | Olivia Austin | Podcast | Instagram | LinkedIn

IN THIS EPISODE, YOU WILL LEARN

10:06 Entrepreneur concerned about sharing business concept cautiously.

15:07 Scaled back, let go, focused on creativity.

22:34 Know your numbers, empower yourself, take charge.

29:31 Website’s main goal drives visitor interaction diversity.

33:41 Using social media for consistent branding message.

39:36 Balancing work and priorities brings challenges.

SUBSCRIBE AND REVIEW THE LOVE UNPLUGGED PODCAST

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I can’t wait to hear your take! After you’ve listened to this episode, I’d be honored if you’d leave a review. Why? Because your insights are the compass that guides this show and helps us curate guests who not only share invaluable expertise but also resonate with your entrepreneurial aspirations.

So, what’s your next empowered action? Take a moment to leave a review. By doing so, you’re not just enriching your own journey—you’re actively contributing to a community focused on elevating every ambitious woman in business.

Don’t just listen—engage. Your review could be the catalyst for someone else’s breakthrough. Let’s strengthen our collective journey towards freedom-centric growth.

RESOURCES

Work 1:1 with Jessica Frigon

Revolutionize Your CEO Days

CEO Mindfulness Toolkit

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